The East always seems to be technologically ahead of the Ol’ West. While thinking we are up-to-date, sometimes we are behind by years, and every so often, we even get behind by a decade or so. It is almost impossible to comprehend how we can get so far behind in technological advancements, but when it comes to a special and ingenious tool designed specifically to help every business imaginable, sadly we are. Although recently, we Westerners have been catching on – you do not want to be the one who has not. In 1994 Denso-Wave, a subsidiary of the brilliant and impeccable Japanese auto-maker Toyota (even when they screw up they seem to handle it perfectly), created a two-dimensional quick response barcode known as a QR code. Awesome! Now, you might ask, how can a barcode be “awesome” unless you are a scan-gun wielding checker at the local super-market hoping to set a new speed record? Well, partners, let me tell you.
Out here in the Ol’ West everyone seems to be carrying a modern day Colt Single Action Army Pistol also known as the “peacemaker”, except our peacemakers are smartphones. Smartphone owners are a vast demographic ranging from men, women, old, young, rich and poor. With our peacemaker at our sides, we are all anxiously awaiting for the moment to draw and use the internet, take pictures, read emails, text message, make a phone call, use an application, and shoot a QR code.
QR codes are popping up everywhere and can be a used in a ridiculous amount of ways to successfully market and promote businesses, services, products and campaigns. You may have seen them in magazines, print ads, on business cards, in-store displays, websites, and schools. So if you are seeing them, you need to start using them.
There are many websites that are easy to use to make QR codes that can simply be inserted with your contact information such as your email address, phone number, company website, or anything else you want someone to know. You can also use a QR code to have someone like your company’s facebook page. It is so nice to scan a code and get someone’s contact information directly into my phone without having to manually input their information. Do yourself a favor, as well as your clients, and put one on your business card.
Remember, there is no limit to how much or how often you can use a QR code. Download a QR code scanner off of the app market and start shooting. It is not a bad idea to place a few of your own targets up for others to shoot as well.
For more information on how to use a QR code see video below.
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